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web tools for web marketing
You want to keep your site visitors coming back? Well these tools are what you should consider.
From keeping in touch with your current visitors, to monitoring what all site visitors do when they get to your site, we present our favourite ideas and tools that will help you develop a better customer experience. Get them excited about coming back!
We are continually discovering and adding new tools to our online toolboxes.*
There are two basic ways to approach email marketing today. First is the traditional way, fishing: massive numbers of identical emails and dozens of campaigns handled the same way--are sent to relatively unknown subscribers...and analyzed by opens, clicks, conversions, and unsubscribes. Second is farming: personalized, relevant email communications to individual subscribers based on a database of demographic and behavioral information. It is possible today to send a different promotional email to every single customer tailored to customer s preferences, behavior and lifestyle. Furthermore, marketing emails can be interactive. This book goes deeply into the entire business of email marketing based on farming of subscribers. It covers triggered messages, interactivity, retention and loyalty building, relevance, lifetime value, segmentation, viral marketing and testing.
A free and highly useful service offered by Google. It is a 'must have' if you need to know how many site visitors your are getting, and what they are doing when they get there.
Once you open a free Google account, you have access to a site tracking code that you can insert into your web pages, which then tracks site visitor activity which is recorded and displayed in your Google login account.
Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions—and many more—using their decade of experience in Web analytics.
Reach your target customers - Your ads can show at the exact moment when potential customers are searching on Google for your products or services.
Control your advertising costs - Set a daily budget and only pay when people click on your ads.
Make changes whenever you want - Change, pause, or resume your advertising campaigns at any time.
Measure your advertising performance - View detailed reports on how many times your ads are shown, how many clicks they receive, and much more.
*The listed resources are recommendations from TrafficZone only, and are not the responsibility of TrafficZone. Any terms and conditions or support associated with the resources are the responsibility of the suppliers.
